AI GTM Product Review: Visla for AI Video Creation and Editing

Visla is the first asset creation tool I’ve added to this review series, and admittedly it's about damn time. While previously reviewed platforms like OctaveHQ, Clay and Warmly all leverage AI to optimize campaign execution in some way, Visla goes straight for one of the most painful and time-consuming bottlenecks in the history of go-to-market: creating halfway decent video assets without a full-time video production and editing team. Overview

Visla is an AI-driven video creation platform that helps marketers, sales teams, educators, support staff and customer success teams produce high-quality video content from nothing more than a simple prompt. Although your company likely won't create its next Super Bowl ad with Visla, high-production video is not the product's focus. Visla is purpose-built to easily handle the most frequently requested and pain-in-the-butt types of video assets used within a GTM effort—explainers, overviews, demos, walkthroughs, training assets and social media shorts.

And to me, what makes Visla a particularly intriguing part of the GTM tech stack is pedigree. The company was founded in 2020 by Huipin Zhang—the same person who not only invented WebEx video, but was Founding Engineer and employee # 1 at Zoom. Meaning not only is the Visla product roadmap being guided by a video industry legend, but his team was developing AI video creation and editing technology three years before Google Gemini, Amazon Claude, Microsoft Copilot and Grok were released.

How it Works

Visla’s biggest strength is the number of ways you can actually start a video. Users are not locked into one format or workflow, and can spin up a video using any of the following:

• An idea typed directly into a prompt

• A text-based video script

• A web page or PDF document

• A recorded conversation or transcript

• A PowerPoint or other slide deck

• Raw media from your own stock library

Once the starting point has been chosen Visla assembles a rough cut, using your company's own internal video library as a starting point, and pulling in premium assets from Getty Images and Storyblocks where necessary (and if you have a paid subscription). Visla then layers these assets against things like AI-generated voiceover, subtitles, and transitions—and from there users can tweak scenes, swap clips, add overlays, or simply publish as is. The point with Visla is not perfection—it’s speed, consistency, and the ability to generate usable content without a production team.

The platform also has a screen-step recording feature, which allows users to capture step-by-step product demos and digital workflows directly on screen and instantly transform them into clear, shareable tutorials. Within support and customer education use cases, this is a game-changer for teams who don't want their primary jobs to be creating and editing videos all day.

Other Features

Visla supports a full set of editing basics like scene splitting, trimming, overlaying text and adding music. Also, marketers can build complete brand kits that include custom intros, outros, logos, colors and font choices—and more importantly, enforce use of them. But where Visla can truly save users hours (if not days or months) of time is in the video importing process. Once you point it at the right internal folders, Visla can uses its AI engine to import, tag and categorize an unlimited number of video assets, making them available and usable for future projects.

The platform also integrates into common activation workflows. Videos can be exported in social-media-ready formats for LinkedIn, X, Instagram and TikTok. Videos can also be embedded directly into support portals using Visla's proprietary player, used for product walkthroughs or dropped into learning management systems for video coursework.

And because everything is stored in the cloud, teams can collaborate on projects in real time, making Visla a team tool rather than just a solo creator app. And here's the best part—the Pro Version of this very powerful tool is just $9 per month, and Business-level licenses are just $39 per month. Not a mis-print.

My Thoughts

Visla isn’t about cinematic polish—it’s about accessibility. In my experience, most small and mid-sized GTM teams can't afford an in-house video expert, and they certainly don’t need the expense that comes with hiring agencies or freelance video editors for every internal asset that is requested. What they do need is the ability to make brand-consistent, market-ready videos for social posts, customer support tutorials or quick product walkthroughs. Visla checks that box.

I also like the flexibility in how projects can start. Being able to kick off a video from a script, a slide deck, or even the recording of a Zoom meeting is wildly underrated. Visla removes the “blank canvas” problem that kills so many marketing projects before they begin. Combine that with the screen-step recording feature, and you’ve got a platform that saves legitimate amounts of time for marketers, support teams, and trainers alike.

Bottom Line

Visla is one of the few AI tools I recommend to every single one of my fractional clients. It’s inexpensive, simple to use, and a genuine time-saver for teams that don’t have video talent on staff. One pro tip though . . . the bigger your internal video library is, the better your new assets will be. Just trust me on that.

If you need Hollywood-level production value, Visla isn’t your answer—although nothing short of a Top 100 Marketing Agency is. But if you need steady, reliable, and professional-looking videos for social media, customer education, product support or coursework, Visla makes it possible for anyone on the team to be a video production expert. For at least a few hours, anyway.

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About Me (Eric Rudolf)

I am a Growth Advisor, Operating Partner and Fractional Executive in the emerging tech space, specializing in startup, pre-revenue, pre-funding, post-Series A and B and Private Equity-owned firms. I work with Marketing, Revenue and GTM teams to accelerate growth by leveraging digital, traditional and AI tactics to optimize revenue and align GTM strategies and motions across teams.

If you'd like to speak about the possibility of engaging a Fractional CMO, please feel free to fill out this form on my website. And be sure to connect with me on LinkedIn any time—my profile is always open.