About Me
Overview
I am a career SaaS and Enterprise technology professional with 20+ years of experience owning Marketing, Growth, Go to Market and Strategy at companies ranging from under $1 million to $2 billion in annual revenue. My expertise as a Fractional CMO lies in aligning the GTM focus—driving enterprise value by making sure Marketing, Sales, Customer Success, Product and Professional Services are pursuing the same outcomes. Those outcomes include:
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Accelerating Revenue Growth and Profitability
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Optimizing Product Strategy and GTM
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Maximizing the Impact of New Products and Services
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Rightsizing Go to Market Investments
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Creating and Monetizing Demand
I currently live in the Minneapolis area—equadistant to both coasts—and have worked as a remote C-level executive for the last 6+ years out of a well-equipped and very comfortable home office.
Industries and Situations
During my career as a GTM executive I have competed for customers in over 20 SaaS-focused industries, industry segments and sub-segments, including the followin​g:
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Automotive
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B2B e-Commerce
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B2C (multi-channel) e-Commerce
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Collaboration Technology
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Communication Technology
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Connected Worker Solutions
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Edge Computing
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Employee Engagement
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Live Event Production
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Manufacturing Execution
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Marketing Automation
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Nearshore / Offshore IT Services
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Online Learning
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OTT Monetization
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Professional Certification
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Electronic Publishing
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Supply Chain Tech
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Training and Development
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Video Conferencing
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Video Streaming
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Virtual Events
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Warehousing and Logistics
Education and More Information
I hold a B.B.A. in Finance and an MBA in Marketing—and have held multiple technical and project management certifications over the course of my career. For more information on my background and the companies I have worked for, please feel free to connect with me on LinkedIn using the information in the footer of this page.